Nordic Hotels
& Resorts

Advertising
Brief: Give Nordic Hotels & Resort a meaningful voice and help them to become a cultural iconic brand.

Insight: All of Nordic Hotels & Resorts hotels are based in Scandinavia.

Solution: We created a voice, a tonality and a way for Nordic Hotels & Resorts to communicate with their guests. The voice is filled with inclusive provocative humor that is built on self-distance and based on prejudices about Scandinavia. With this voice, we create brand awareness that their guests will remember.












joy.westerberg@student.berghs.se
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